Why Is Dior So Expensive? Is It Still Worth The Price Tag?

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Why is Dior so expensive? With the majority of bags well over $3000 is the brand still worth the hefty price tag?

A Deep Dive Into Dior’s History and Legacy

The house of Dior was founded at the end of the second world war by the French designer Christian Dior. In 1947 the brand had its first show which initially was called “Corolle and Huit‘. 

The collection’s central points were femininity and elegance displayed by ample skirts, definite silhouettes, and waists or massive amounts of materials used for the skirts.

The first collection of the brand was an instant success and oftentimes is recalled as the “New look” collection after Carmel Snow, Harper’s Bazaar Editor-In-Chief called the collection revolutionary because it came with a new look.

The brand managed to blend elegance, femininity, and cuts that were innovative and highly contrasting to the auster looks from the second world war period. 

Eleven years later, Christian Dior passes away as a consequence of a heart attack and the designer is replaced by his assistant, one of the most iconic images of Dior nowadays, Yves Saint Laurent. 

Over the years, many designers stepped in as creative directors, all contributing to the great success Dior has today. 

What Makes Dior a Luxury Brand?

Today, Dior is a brand that showcases elegance, powerful designs, modern features always blended with classic feminine touches that the brand was based at its roots. 

Dior has become a legacy over the years as the brand managed to stay true to its values and bring to its customers exactly what they were looking for: quality, unique designs, exclusivity, prestige, and high status. 

Dior also offers after-sales care services that come as a warranty for the client for a period of 2 years, a time when the client can benefit from top maintenance services for their products, an aspect that contributes to their top brand image.