Established in 2018, Anua is a Korean beauty brand that has garnered global acclaim for its minimalist yet effective approach to skincare. Anua champions the power of natural, non-irritating ingredients to promote clear and healthy skin for all.

Their standout product, the Heartleaf 77% Soothing Toner, is celebrated for its calming and hydrating properties, particularly beneficial for sensitive and acne-prone skin. Other popular products target hyperpigmentation and lightweight hydration. Anua's commitment to gentle, high-quality formulations has made it a favorite for those seeking simple and reliable skincare solutions.